About Alpha H Liquid Gold firming lotionA powerful revitalising and firming lotion, this international bestseller works overnight to help rejuvenate and increase radiance in ageing and mature skin. The resurfacing power of 5% glycolic acid and licorice extract works to smooth and brighten the complexion, tackling uneven or congested skin whilst collagen production is boosted, resulting in increased firmness and elasticity. The signs of discolouration, sun damage, fine lines and wrinkles, open or enlarged pores, and pigmentation are visibly improved and the skin is left clear and luminous. Ideal for mature skins, or those with sun damage or thickened areas, Liquid Gold helps revitalise and freshen leaving skin plump, clear and youthful. Some things that Liquid Gold is not:-A cleanser, toner or moisturiserAn acid that is going to burn your face offDifficult to useA load of hypeA product that will just end up sitting on your bathroom shelf gathering dust due to lack of results.In fact, Liquid Gold is a treatment product - much like a treatment serum that you may already use - just a bit more, well, liquid-y
What is Glycolic Acid?The main ingredient in the product is a naturally-derived substance from the sugar cane plant called glycolic acid. Now we understand that the term &
39; may have you running for this hills right now, but please do let me cast you back to your school chemistry days to remember that an acid is simply a substance with a pH of less than 7, and that skin&
39;s natural surface pH is slightly acidic itself at around 5.5 and so it actually favours slightly acid products. Liquid Gold contains 5% glycolic acid, which gently works to dissolve the the fats that are binding the dead skin cells on the upper layers of your skin together, so that they are easily removed to reveal the fresher, younger, and more healthy looking skin cells below. Over time, this will reduce fine lines, pigmentation, scarring, soften wrinkles and generally improve the skin&
39;s functioning. See? Not scary in the slightest
How to use Liquid GoldOne of the best things about this product is that it is suitable for pretty much every skin type, even you sensitive folk. If you do have sensitive skin, it&
39;s recommended that you apply the product to a cotton pad dampened with a small amount of water before applying to your skin to begin with so the solution is slightly diluted and your skin can become accustomed to it - there should be a slight tingling sensation for a moment, which shows the product is working and should not be feared (in fact you will probably come to love that tingling sensation as most do, myself included). If you have more thickened or oily skin, you should be fine to apply Liquid Gold using a dry cotton pad.The product should be used at night after cleansing with a non-foaming cleanser, 2-3 times per week on non-consecutive days and a least one day before/after any other glycolic or AHA type treatment. Used like this, a bottle of Liquid Gold should last 3-4 months, making it great value for such a highly concentrated and results driven product. To get the full benefits of the product, refrain from using any serums or moisturisers on the nights you use Liquid Gold to allow the product to go to work, loosening those dead skin cells uninterrupted.How long will it take to see results?Well, it depends on the current health of your skin and how many of those dead skin layers you have to shift, but most people will see a result within 2 weeks and definitely within a month; many will also notice an immediate brightening, smoothing and mattifying effect as the product wipes away the already loosened surface dirt and dead cells. Do make sure that your regular moisturizer, BB Cream or foundation has an SPF included in the formula to make sure you&
39;re protecting those lovely new, plump skin cells from any UV damage (which will happen even in the groggiest of British autumns), and if it hasn&
39;t, we recommend Alpha H Daily Essential Moisturiser SPF50+. Apart from this, and ensuring that you&
39;re not using a foaming cleanser as mentioned above, you can see how quick and easy it is to add this product to your skincare routine and to boost the effects of the other products you are using alongside it.Expert Interview with Tom Ogden from Alpha HTom Ogden from Alpha H explains the benefits and uses of Liquid Gold in an exclusive interview with Bath & Unwind&
39;s Emily. Complimentary productsIf you&
39;re looking for a glycolic product to use during the daytime to get even better results, Alpha H Liquid Gold Perfecting Daywear is just the product and includes tiny bronzing spheres which burst upon application to give a more luminous look to your skin, as well as all the anti-ageing and skin lifting benefits of both glycolic and hyaluronic acid. The new Liquid Gold Rose can also be found here.
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We do our best to ensure that the products that you order are delivered to you in full and according to your specifications. However, should you receive an incomplete order, or items different from the ones you ordered, or there is some other reason why you are not satisfied with the order, you may return the order, or any products included in the order, and receive a full refund for the items.
Certain products purchased at Fruugo cannot be returned. They fall in the following categories:
Please take reasonable care of the goods whilst in your care. Any goods returned must be in a resaleable condition. They must be unworn/unused with original tags attached and in original packaging. It is your responsibility to ensure that the goods are appropriately packaged to ensure they are not damaged in return transit.
Notifying us of a return
If you wish to return an order, or some of the products included in an order, please notify Fruugo customer care within 14 days of receiving the goods, including the following information:
Our customer care will send you specific instructions on how to ship the return package(s) to the retailer(s). Please do not ship the return package before you receive the instructions.
Shipping products back to retailers
Goods must be returned without undue delay and in any event not later than 14 days after notifying us of your cancellation.
If you are returning products to several retailers, you should distribute the products accordingly and send the products to those retailers who shipped them to you initially.
We strongly recommend that you use registered mail (and insure any high-value packages), since neither Fruugo nor the retailer take responsibility for shipments that are lost or damaged during return transportation.
Please ensure you retain a proof of postage receipt so in the unlikely event your parcel goes missing, you will have proof you sent it.
You will be refunded within 14 days of the retailer receiving back the goods. We will notify you by e-mail once the products reach the retailer and are accepted for return. Where a retailer has offered to collect the goods, you will be refunded within 14 days of cancelling your contract.
Unless a product or products you wish to return arrived to you damaged or faulty, you are responsible for the return transportation costs.
Providing you are returning all the products from a specific retailer, we will refund the standard shipping costs you paid for the original delivery. If you chose to pay for a non-standard delivery, we will only refund the cost of our least expensive, standard delivery.
Damaged or faulty goods
If you receive a damaged, broken, or defective product, please notify Fruugo customer care as soon as possible. Include at least the following information:
We will generally instruct you to ship the damaged product back to the retailer. As soon as it reaches the retailer, they will send you a replacement product. If the replacement can't be made, or if you wish to cancel the order, you will be refunded in full. You will also be reimbursed for reasonable returns postage costs for damaged or faulty goods once we have received your postage receipt.
If the outer packaging of your order is clearly damaged on arrival, and you are suspecting that the products are damaged as well, you can either reject the delivery or accept the goods and sign for them as damaged. In both instances, please notify Fruugo customer care as soon as possible.
If you refuse to accept delivery of all or part of your order (where the products or packaging do not appear to be damaged or defective) you will be responsible for the postage charges. Any fees and charges incurred by the retailer due to a package being refused will be deducted from your merchandise refund.