Achieve a flawless and radiant complexion with the Too Faced Born This Way Concealer in the versatile Chai shade. This celebrated product is a multi-use, hydrating liquid concealer designed to provide superb coverage with an undetectable finish. This weightless formula expertly conceals, contours, highlights, and retouches, creating a photo-ready look that remains impeccable throughout the day. Experience the transformative power of this unique formula, crafted to perfect your appearance so naturally, others will believe you were truly born with it. Too Faced full coverage concealer: Provides maximum coverage with highly concentrated pigments, effectively diminishing the appearance of imperfections, dark circles, and discoloration without feeling heavy on the skin. 12-Hour Longwear Performance: Formulated to resist creasing and wear for up to 12 hours, ensuring your complexion remains pristine from morning until night, maintaining its fresh application. Hydrating and Skin-Benefiting Formula: Enriched with Coconut Water to help delicately replenish skin’s moisture levels, Alpine Rose to support skin health and resilience, and Hyaluronic Acid, which contributes to a smoother, more youthful appearance. Multi-Use Versatility: Seamlessly functions as a primary concealer for blemishes and hyperpigmentation, a precision tool for contouring to define features, a subtle highlighter to brighten key areas, and an effective solution for quick retouching. Oil-Free and Non-Comedogenic: Thoughtfully designed to be oil-free and non-comedogenic, making it suitable for various skin types without the concern of clogging pores. Vegan, Cruelty-Free, and Paraben-Free: Committed to ethical beauty standards, this product is crafted without animal-derived ingredients, has never been tested on animals, and is entirely free from parabens. Undetectable, Natural Finish: Despite its super coverage, the formula blends effortlessly into the skin, creating a natural appearance that ensures your makeup looks flawless, not heavy or cakey. Suitable for All Skin Tones: The extensive shade range, including Chai, is developed to complement a diverse array of complexions, offering a natural color finish for everyone. For optimal application and a perfected complexion, follow these directions: To Retouch or Conceal Under Eyes and Hide Hyperpigmentation: Apply a small dot of the Too Faced Born This Way Concealer from the flat side of the diamond doe-foot applicator directly onto areas of discoloration. Blend thoroughly into the skin using your fingertips, a dedicated concealer brush, or a Beauty Blender-type sponge. Use a pressing or stippling motion until a seamless, flawless finish is achieved. To Conceal Blemishes: For precise coverage, place a single dot of the concealer from the very tip of the diamond doe-foot applicator directly onto the blemish. Gently pat and blend the product into the surrounding skin. For Precision Highlight and Contour: Utilize the edge or tip of the applicator to create finer lines for sculpting. Use the flat side of the applicator for a broader application of product when covering larger areas or seeking fuller coverage.