Anti-Grey Beard Lotion What if you could get your beard back to its natural colour? Helps combat grey beards. WHAT IF, IN A FEW DAYS, YOU COULD GET YOUR BEARD BACK TO ITS NATURAL COLOUR? ANTI-GREY BEARD SPRAY is a revolutionary treatment designed to fade grey beard hair. The treatment is quick, easy and hassle-free. WHY DOES BEARS GO GREY? In reality, beards don't go grey, they go white! It's an optical illusion caused by the mixture of coloured and white hairs. As a result, the beard looks greyer and greyer as the percentage of white hairs increases. The phenomenon of hair whitening is called canitis. Hair grows white when it is no longer pigmented, when the melanocytes are no longer able to transmit melanin to the keratinocytes, the cells that make up most of the epidermis. Melanin is a natural molecule produced by special cells called melanocytes, located mainly in the epidermis, whose essential role is to protect the skin from UV rays. As melanin is a coloured substance (also known as a "pigment"), it gives the tissues containing it (skin, but also hair) a more or less intense colour depending on the quantity present. LOTION ANTI BARBE GRISE is a revolutionary treatment to gradually restore grey beards to their original colour. Used daily for 12 weeks, it restores the beard's natural colour for a younger, more confident appearance. Stimulates the pigmentation process to restore the beard's natural colour,Targets the 2 main causes of the ageing process by improving melanogenesis and reducing oxidative stress in the bulb,Delays and spaces out colourings by preventing the loss of pigmentation in the hair fibres,Delays the time between 2 dyeings: saves time and money,Alternative to dyes for consumers who want a natural colour.*Up to 81% REDUCTION IN WHITE HAIR *Test on the Greyverse active ingredient present in the product carried out with a similar formulation on 15 volunteers aged 18 to 35 with more than 20% white hair. Composition: AQUA (WATER), PROPYLENE GLYCOL, ALCOHOL, GLYCERIN, PALMITOYL TETRAPEPTIDE-20, COCOYL PROLINE, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, XYLITOL, CAPRYLYL GLYCOL, PARFUM, TRIETHYL CITRATE, BENZOIC ACID, SODIUM HYDROXIDE, BENZYL BENZOATE. How to use: Daily use in the morning on a dry beard will gradually and naturally re-pigment the beard, and once a week thereafter to prevent new white hairs from growing at the roots. 1 x 100 ml spray.