OVERVIEW Fiction Records are very proud to announce that Elbow are now one of the family. Their fourth studio album, ‘The Seldom Seen Kid’ is a welcome return from the band, driven by a thunderous riff that reminds listeners of Elbow’s love of the heavy as well as the delicate. Produced by keyboard player, Craig Potter, the album is the follow up to 2005’s universally acclaimed ‘Leaders Of The Free World’. The lyrical core of ‘The Seldom Seen Kid’ sees Guy Garvey address the key questions of life. Over the 11 tracks the big themes of love and loss become the central focus of an album that sees Elbow, a band universally recognised for their musical ability and innovation, stretch their sonic template further than ever before. We move from the sparse electronic of ‘Starlings’ through the flamenco influenced ‘The Bones Of You’ to the Zepellinesque rock of first single ‘Grounds For Divorce’. MARKETING · Minisite will also host an exclusive listening party, free screensaver, pre-order links. · Prizes: Canvases signed by the band & Oliver East will be made available for competitions. · Club: DJ’s & Clubs have been serviced a retro sampler along with the ‘Grounds’ promo (the single is being very well received), limited 3” snippet CD’s to include 4 x 1 min clips & 1 exclusive song – given out in bars, shops, indie cinemas & clubs, upfront media launches in Glasgow, Manchester, Birmingham, Cardiff & Brighton are happening next week, album launches across the country weekend before release & full student radio service. · Press Ads: Observer Review Front Page Strip (16th March), Guardian Guide OBC (15th March) · Radio Ads: XFM (London, Scotland, Manchester & Cardiff) & Revolution · TV Ads: 10 & 20” planned on More 4, Sky One, Dave, Paramount, Film 4, C4 England, MTV2 · Online Ads: Planned on Myspace, Google, Guardian, Sky Sports, MSN Messenger. · Outdoor: 48, 96 & 20 x 20 ft posters across London, 48 sheets in Manchester, Set of 3 in a row street posters in the regions. RADIO · National: 103 plays last week, up from 54 plays the previous week · Playlists: Kerrang (Evening), XFM London, Scotland, Wales & Manchester (Daytime) · Spot Plays: Radio 1, Radio 2, Virgin Xtreme, 6Music, Revolution, Clyde, West & Juice · Promo Confirmed: Zane Lowe Session (18/3), Radcliffe & Maconie Session (10/3), XFM gig in Mancheste (promo’d w/c 17/3), Regional ISDN’s in London, day in Manchester to cover XFM, The Revolution, BBC GMRand Key 103. 6music Session , XFM Scotland / Clyde One (4/4), XFM South Wales / GCAP Music Control (9/4), Kerrang Radio (10/4) & BBC Radio Nottingham (14/4) TV · CONFIRMED: Album Chart Show, Jonathan Ross (goes out this Friday!), T4 (tx 9th March), C4 Freshly Squeezed. · TBC: The Culture Show, 4Play piece. · Video Plays: MTV2, B4, Chart Show PRESS Features: NME (26/2), The Times, Clash (1/3), Play Music Pick Up (around tour), The Sun (SFTW), Metro, Q (review), Word (review), Uncut (5 * review & feature), Mojo (review), Esquire (review), New Woman (review), Clash (review), The Fly (review) & Rocksound (review) Features TBC: The Independent or The Guardian Other reviews will follow across the board. Live Reviews: Evening Standard, The Independent, NME, London Lite Regional Press Interview Highlights: Press Association, Sunday Mail, Bristol Evening Post, Manchester Evening News, NARC, Daily Record.