Unlocking Strategic Innovation

This new book explores how firms achieve competitive advantage in a disruptive digital and globalized business landscape. An integrative framework âThe Four Rs of Competitive Successâ is introduced which covers the four core pillars of global strategy: resources and capabilities technology and innovation (recombination) internationalization and international markets (reach) and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach combining theoretical understanding with international case studies and real-life examples throughout each chapter including Apple IKEA and Microsoft. Unlocking Strategic Innovation is concise applied reading for postgraduate students studying international business corporate strategy innovation and digital strategy as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment. . Language: English